Defamation, calumny, vilification, or traducement is the communication of a false statement that, depending on the law of the country, harms the reputation of an individual, business, product, group, government, religion, or nation.
Under common law, to constitute defamation, a claim must generally be false and must have been made to someone other than the person defamed. Some common law jurisdictions also distinguish between spoken defamation, called slander, and defamation in other media such as printed words or images, called libel.
False light laws protect against statements which are not technically false, but which are misleading.
In some civil law jurisdictions, defamation is treated as a crime rather than a civil wrong.
Libel law in England and Wales was reformed by the Defamation Act 2013.
"Requirement of serious harm: "A statement is not defamatory unless its publication has caused or is likely to cause serious harm to the reputation of the claimant". "https://en.wikipedia.org/wiki/Defamation_Act_2013
Truth: It is a defence for defamation to show the imputation in the statement complained of is substantially true. If one or more of the imputations is not true, the defence does not fail if the imputations not shown to be true do not seriously harm the claimant’s reputation. The common law defence of justification is abolished, as such section 5 of the Defamation Act 1952 is repealed
Law student wins £10,000 after being branded a paedophile on Facebook
Chef, Jeremiah Barber, 24, posted child porn on the Facebook page of student, Raymond Bryce, along with the comment: "Ray, you like kids and you are gay so I bet you love this picture, Ha ha."https://www.telegraph.co.uk/technology/facebook/7912731/Law-student-wins-10000-after-being-branded-a-paedophile-on-Facebook.html
In Scots law, as in other jurisdictions that base themselves on the civil law tradition, there is no distinction between libel and slander, and all cases are simply defamation. The equivalent of the defence of justification is "veritas".
I will seek justice for your insults. Nothing is free. Apology publicly on the post or I sue you. I know now where you live, expect a letter by post in 3 days failing to do so. I believe I am being reasonable, I too I am a freelancer, reputation is everything for indy workers. I hope that you understand.